Education
Fordham University, New York, NY
B.A. Communications and Media Studies 2011
Professional Experience
Mindshare, WPP, New York, NY
Strategy and Analytics Design Manager 2017-2020
- Collaborated with in-house business intelligence and analytics teams to conceptualize and design Synapse, an award-winning analytics tool used for media scenario planning and forecasting
- Presented design concepts to business teams, including c-level stakeholders
- Developed visually-engaging infographics and marketing communications collateral to effectively represent the Mindshare brand for existing and new business pitches
Mindshare, WPP, New York, NY
Visual Design, Senior Associate 2017
- Developed user workflows, wireframes, information architecture and prototypes for proprietary analytics tools
- Delivered UI design recommendations in form of documentation and suggested page designs
- Collaborated with product and engineering teams to ensure optimal user experience withinternal applications
Mindshare, WPP, New York, NY
Visual Design, Associate 2016
- Consulted with various cross-functional teams to evaluate client needs and deliverables and create dynamic visualizations to aid storytelling
- Conferred with project management team to ensure all product designs meet minimum viable product requirements
International Business Times, New York, NY
Technology Reporter 2013-2016
- Covered Apple, its gadgets, business and future prospects
- Performed deep analysis on quarterly tech financial reports and broader tech landscape (e.g.smartphone sales, encryption)
Freelance, New York, NY
Production, Photography 2011-2012
- Served as production assistant liaison between crew, actors, producers
- Photographed client shoots in various settings (e.g. studio and events)
Skills/Certs
- Proficient in Microsoft Word, PowerPoint, Excel
- Experienced with Adobe suite of products for editing and prototyping (XD, Photoshop, Illustrator,InDesign, Premiere, After Effects)
- Google Analytics Individual Qualification